AI Insights · Timothy · April 2023
Top 5 Food and Diet Tracking Apps on iOS in the UK - Q1 2023
Discover the performance of the top 5 food and diet tracking apps on iOS in the UK during Q1 2023, including trends in weekly downloads, revenue, and active users.
In the first quarter of 2023, the top 5 food and diet tracking applications on iOS in the United Kingdom demonstrated varying trends in downloads, revenue, and active user engagement. Here's a detailed look at their performance, based on data from Sensor Tower.
MyFitnessPal: Calorie Counter saw a notable revenue increase, peaking at approximately $234K in the week of January 30. Weekly downloads showed an initial surge, reaching around 47K in the week of January 9, before stabilizing to about 19K by the end of March. The app's active users peaked at 982K in the first week of January but gradually declined to approximately 800K by the end of the quarter.
Calorie Counter + experienced its highest weekly revenue of around $198K in early January, with a general decline to about $135K by the end of March. Downloads followed a similar pattern, starting strong with 21K in the first week of January, then stabilizing around 13K. Active users remained relatively steady, hovering around 65K throughout the quarter.
NHS Weight Loss Plan had a strong start with weekly downloads reaching 20K in the first week of January, before a gradual decline to approximately 7K by the end of March. Active users peaked at around 35K in early January and saw a slight drop to 23K by the end of the quarter.
Fastic: Food & Calorie Tracker showed varied revenue trends, peaking at about $19K in the final week of March. Downloads fluctuated throughout the quarter, with a notable peak of 12K in early January, and then settling around 6K. Active users remained fairly consistent, averaging around 40K.
Slimming World saw its highest weekly revenue of approximately $11K in the first week of January, followed by a steady decline to around $6K by the end of March. Downloads peaked at 11K in early January before stabilizing around 4K. Active users showed a slight decline from 208K in early January to around 171K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
